Privacy Policy
Last updated: March 2026
1. Information We Collect
Account Information: When you create an account, we collect your name, email address, and profile photo through Google Sign-In or Apple Sign-In.
Wine Data: Wine entries you create, including photos of wine labels, wine shelves, and restaurant menus, as well as tasting notes, ratings, and preferences. This data is stored in your private account.
Taste Profile: As you rate wines, we build a taste profile that includes your grape preferences, region ratings, exploration score, and quality tier. This profile is used to personalize AI-powered recommendations.
Usage Data: We may collect anonymized analytics about how you use the app to improve the experience.
Waitlist Data: If you sign up for our waitlist, we collect your email address.
2. How We Use Your Information
We use your information to:
- Provide and maintain the Palett app
- Analyze wine labels and provide personalized recommendations
- Build and display your taste profile
- Send push notifications about wines you've logged (with your permission)
- Improve and develop new features
3. Third-Party Services
AI Analysis: To provide wine analysis and personalized recommendations, certain data is sent to Anthropic's Claude API through our secure server infrastructure (Firebase Cloud Functions). This includes:
- Photos of wine labels, wine shelves, and restaurant menus for visual analysis
- Your taste profile data (grape preferences, region ratings, exploration score) for personalized recommendations and insights
- Recent wine history for generating profile insights
All data is processed in real-time and is not stored by Anthropic beyond the duration of the API call. Your data is routed through our server — it is never sent directly from your device to Anthropic. The Anthropic API key is stored securely on our server and is never included in the app.
Firebase: We use Google Firebase for authentication, data storage, file storage, and push notifications. Your data is stored securely in Firebase's cloud infrastructure.
4. Data Storage & Security
Your data is stored in Firebase Firestore and Firebase Storage with security rules that restrict access to your account only. Wine images are stored securely and are only accessible by you.
All inputs to our AI services are validated and sanitized on our server before processing. We enforce per-user rate limiting to prevent abuse and protect the service for all users.
5. Your Rights
You can:
- Access all your data within the app
- Delete individual wine entries at any time
- Delete your entire account and all associated data from the Profile page
- Contact us to request a copy of your data
6. Data Retention
We retain your data for as long as your account is active. When you delete your account, all data including wine entries, images, taste profiles, and account information is permanently deleted.
7. Children's Privacy
Palett is not intended for use by anyone under the age of 21. We do not knowingly collect personal information from minors.
8. Changes to This Policy
We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.
9. Contact Us
If you have questions about this privacy policy, please contact us at privacy@mypalett.app.